Masai is the first fashion brand in the world to be FSC-certified (FSC® C152037). We care about the world's forests and climate, we believe it's important to know where the wood fibres come from that we use for our viscose, and with our FSC-certification we now know.
/2048x816_MasaiXFSC_FullWidth.jpg)
We know that in an FSC-forest, the forest area will remain the same for generations to come.
Rare and endangered species and their habitats are protected
Parts of the forest are completely preserved to protect and encourage biodiversity
Natural streams, wetlands and banks are protected and restored, and the forest owner has to manage the water quality.
Indigenous people's rights have to be respected and the forest owner has to contribute financially to local projects (such as access to medical help, clean water etc.)
Forest workers have to be trained and have proper safety equipment, pay and working conditions.
FSC wood is legally felled and traded under normal market conditions.
With FSC-certified products, we are sending out a clear message that we take a social and environmental responsibility for the world's forests. FSC and FSC-certified products also contribute to the UN's Sustainable Development Goals for sustainable development. FSC supports 14 of the 17 goals - also known as the SDGs. For example, FSC supports goal 12 for responsible production and consumption, and to goal 15 for life on land.
FSC is the most solid and reliable documentation and guarantee of legal and sustainable wood. This means that with FSC-certified products, we can provide documentation that meets requirements in timber legislation, certification schemes etc.
FSC is widely supported by economic, social and environmental stakeholders. FSC is also supported by internationally recognised NGOs, such as the World Wide Fund for Nature, the Forests of the World and Save the Orangutan. And finally, FSC is recommended by the Danish consumer council TÆNK.
Regardless of where in the world the wood fibres come from, we give our support by choosing FSC-certified products and FSC as an organisation. FSC is present in 123 countries and has more certificates than any other certification scheme for responsible forestry. FSC works strategically with governments, NGOs and companies all over the world to promote sustainable use of the world's forests.
/1024x1127_LoaWormStory_Entry.jpg)
Meet
Loa is the Strategic Director in FSC® Denmark. Ever since she was a child, Loa Dalgaard Worm has wanted to save the world. Today, she’s able to come closer to achieving that goal, through collaborating closely with companies all over the world to put in place ambitious sustainability strategies.
/980x1127_Canopy_5050banner.jpg)
As a Canopy partner, Masai have strengthened our commitment to protect the world’s forests through our approach to procurement of both fabrics for our collections but also paper articles and packaging. Masai will work together with Canopy and our suppliers to support collaborative and visionary solutions that protect the world’s forests and in particular remaining ancient and endangered forest.
/648x778_ResponsibleFabrics.jpg)
/648x778_CareGuide.jpg)
/648x778_OurSuppliers.jpg)
/648x778_MasaixFSC.jpg)
/648x778_Packaging.jpg)
/648x778_MasaixRedCross_GuideTile.jpg)