Welcome to Masai Winter 2024 & Pre-Spring 2025. Our newest collections celebrate the joy of dressing up, even in the chilliest months. Experience a blend of glamour, warmth, and playful looks that keep you feeling elegant all year round.

“During the cold and dark months, femininity and the joy of dressing up can often feel hidden under layers and voluminous coats. But this season, we aim to do the opposite: We want to celebrate joy and femininity, making the darker months a time for festive gatherings, self-indulgence, and a touch of glamourous magic.”

Marie Vesterbæk - Head of Design at Masai

This season, you'll find the most beautiful styles for both guests and hostesses. For the period after the celebrations, we've created a serene and understated oasis focusing on even the smallest moments of happiness and the slight glimmer of joy that comes from knowing spring is on the way.

In short: with our new collections, we've ensured that you can enjoy being yourself - across seasons and in all aspects of life.

Winter Wonderland

Step into a Winter Wonderland with a winter collection that embraces the magic of the season. From luxurious velour to sparkling accessories - let your wardrobe shine both for everyday wear and festive occasions.

Savour the feeling of soft luxury and elegant lightness in this stunning, sparkling dress. A style that is set to be one of the season's most coveted must-haves.

Dress for any occasion: from office to drinks, from day to night. Let classic bouclé meet artistic prints and let your creative spirit shine!

Layers of softness

ALL LOOKS

Play with textures and layers: velour, bouclé, glitter and vibrant prints and colours, for a magical and playful look - perfect for both everyday and parties.

Binula Blouse - Bisquit, Perinus Trousers - Black — SHOP LOOK

Bodalai Blouse - Bisquit, Petrilla Trousers - Black — SHOP LOOK

Daila Blouse - Black, Alo Scarf - Medieval blue, Petrilla Trousers - Black — SHOP LOOK

Lucindia Cardigan - Black, Faldine Jumper - Black, Perinus Trousers - Black — SHOP LOOK

Nuska Dress - Black, Perinus Trousers - Black — SHOP LOOK

Hosting a party

Get ready for the season's parties with our glamorous selection. Whether you're hosting or attending, you'll find the perfect styles to create unforgettable moments.

The skirt that dreams are made of

The lightness, elegance, and the feeling of being dressed in a cloud. The tulle skirt is the skirt your dreams are made of. Perfect for both everyday and parties, but above all, perfect for the feeling it adds.

Masai & Veronica Hodges

Dress in art

Treat yourself to artistic designs created in collaboration with Danish artist Veronica Hodges. Let the beauty of nature and intricate paper cuts inspire your look.

Ready for the season’s parties

Be enchanted by sparkling tops, glamorous trousers, dresses and more – all with uncompromising comfort, so you can enjoy feeling well-dressed and comfortable.

Party, Glamour, Glitter

ALL LOOKS

Nothing is more festive than glitter, and nothing makes you feel more feminine than a touch of sparkling glamour. Mix and match with your everyday favourites, or go all out with lace, velour and even more glitter.

Farinna Jumper - Bisquit, Imma Shirt - White, Rinba Necklace - Whitecap, Scarlet Skirt - Bisquit — SHOP LOOK

Ganika Tunic - Black, Els JERSEY Top - Black, Poline JERSEY Leggings - Black — SHOP LOOK

Bimelda Blouse - Haute Red, Pietta Trousers - Fuchsia Red, Rytta Earrings - Black — SHOP LOOK

Nellina JERSEY Dress - Gold, Rytta Earrings - Black — SHOP LOOK

Lyric Knitted Vest - Black, Filiziana Jumper - Whitecap, Ilaria Shirt - White, Els JERSEY Top - Cream, Philine Denim Trousers - Stone — SHOP LOOK

Notyra Dress - Black, Rytta Earrings - Black — SHOP LOOK

Hodges Silk Scarf - Black, Lyric Knitted Vest - Black, Renert Earrings - Whitecap, Ilaria Shirt - White, Perlias Trousers - Black — SHOP LOOK

Jax Blazer - Fuchsia Red, Ilaria Shirt - White, Scarlet Skirt - Black — SHOP LOOK

Sense of Spring

Get a head start on spring with our Pre-Spring collection, where calm, elegance and comfort go hand in hand. Create your own oasis of softness and lightness as winter slowly loosens its grip.

Slow suiting

Slow down your everyday wardrobe with an elegant and relaxed set, designed to make you feel stylish and comfortable.

As spring slowly approaches and winter's festivities are behind us, it's time to recharge your social batteries with peace, quiet, and a slower pace.

Soft and light

ALL LOOKS

Combine soft, luxurious knitwear, iconic Masai prints, relaxed ensembles and baby blue for elegant looks with uncompromising comfort, and savour everyday moments with style.