EMPOWERING WOMEN

Engaging with important issues that are not necessarily fashion-related or fashionable, such as our partnership with the Danish Red Cross, is also part of our mission to act thoughtfully. Our annual donation contributes to empowering and strengthening women, giving them the chance of a better life both in Denmark and around the world. We believe in the strength of all women – this is, and always will be, an inspiration to us.

Pass on the joy

That’s the message of the cooperation between Masai and the Danish Red Cross. In an effort to further prolong the life cycle of the Masai garments already in our customers’ wardrobes, Masai has established a return system in our local Masai stores, enabling customers to return their pre-loved Masai garments, which are then passed on to the Red Cross for reselling in their shops. The clothing donations are accompanied by annual donations from Masai to support Red Cross humanitarian initiatives – both in Denmark, e.g. Action against Loneliness, and across the world.

Meet

Carina Simons

Carina Simons has always followed her heart, in both her life choices and her career. This led to her joining the Red Cross, where she is currently managing the Red Cross recycling department, raising money for the most vulnerable groups in Danish society.

More for you

Masai stores

Masai has 12 brand stores throughout Denmark.

Our materials

62% of our current collection is certified or has some sort of production that is now more responsible.

Care guide

With the right care, your Masai styles will not only last longer, but you will also make more sustainable choices as you find joy in each item for seasons to come.

Go to care guide

Our suppliers

At our core, we are a Danish design brand, but we are also deeply connected to the wider world, partnering with suppliers in other parts of the world.